When it comes to beginner SEO, there are many small companies that do business locally. And usually people search for their business online. It's a good idea if you're a small business to have your own website, the problem is having a website that people can actually find. The key to having a website is knowing how to market it and often that means putting yourself in the psychology of your potential customers. Ask yourself what would a customer type into a search engine if they were looking for your goods or services. By knowing what keywords or keyphrases are the most likely to be searched for you can optimize your website to show up at the top of the search engine rankings for those keywords. This is not only achieved by putting good content on your website that contains those keywords and phrases, but it is also achieved by getting good links to your website as well.
When it comes to link building, directory submissions are a great way to
get one-way links. A great source with over 1100 free directories is
Directory Critic. Here you can find an extensive list of directories. By submitting your website to as many of these directories as possible you can boost your search engine rankings, especially for less competitive keywords and you can do it in as little as a couple of weeks. The way that you achieve this is by choosing the right "anchor text." This is the text that hyperlinks to your website and usually you get to choose this when submitting your site to a directory. Google usese the anchor text to determine what a site is all about. If someone links to your website with the words "computer programming" then it tells the google spiders that the website is all about computer programming and that site gets a bump in the rankings for that exact keyword phrase. By choosing less competitive keywords, you can bump very quickly. This is often the case for small businesses that do business locally. Often the keywords and phrases involve some inclusion of a city or town. Although the phrase computer programming would be quite competitive, the phrase "computer programming in Atlanta" is not very competitive. By acquiring hundreds of links to your site through directory submissions with this phrase as the anchor text you could move up very fast in the rankings for your site for that given phrase.
Many webmasters frown on directory submissions because they recently took a hit in the search engine algorithms. Although they're now weighted less in the algorithm, they can still be a powerful tool in the arsenal for a beginner at SEO and especially for less competitive keywords and phrases. For many small-businesses it's a powerful tool to help them achieve top rankings for local searches and other less competitive variations of the major keywords that they still want to target.
Atlanta SEO and Webmarketing works with small businesses to help them map out a marketing strategy and promotes their websites with the use of a variety of search engine optimization tools, including directory submissions.